Over 60 participants from India and 4 participants from Myanmar participated in the car rally with 17 cars. The participants were from various fields of profession including senior government officials, entrepreneurs, businessmen, adventure sports, motorsports, media, educationists, artists, advocates etc. The car rally covered some of the most remote areas and spectacular places in the Northeast and Myanmar. The rally aimed to foster bilateral relations in culture, tourism and trade between the two neighboring countries. The Ministry of External Affairs and the Ministry Home Affairs, Government of India, and Governments of the Indian states of Assam, Manipur and Nagaland supported the rally.

The Nagaland Adventure & Motor Sports Association (NAMSA) provided organizational, logistical and technical support to the Nagaland stage of the rally.